Overview
Our paid media management packages scale strategically based on business size, channel complexity, and growth stage. Each tier builds on the previous one—layering in more platforms, deeper creative support, increased optimization frequency, and hands-on strategic direction to ensure campaigns grow efficiently with your business.
Local Business or Start Up Package is perfect for local advertisers or lean teams looking for a foundational setup with low-cost, high-leverage execution. It includes light creative, basic tracking, and smart reporting to test, learn, and grow with minimal waste.
Small Business Package offers consistent campaign execution across core platforms with rotating creative, simple KPI tracking, and bi-weekly optimization. It’s designed for steady growth without unnecessary overhead.
Medium-Sized Business Package supports established teams ready to level up with cross-platform execution, multi-format creative, predictive benchmarking, and weekly tuning. Perfect for companies expanding market reach while tightening performance.
Corporate Package adds proactive campaign management, advanced testing, conversion optimization, and retargeting strategies. Ideal for businesses scaling fast and requiring deep insights with rapid adjustments.
Enterprise Package delivers comprehensive management across all major channels with real-time budget reallocation, ongoing creative evolution, and a dedicated strategist. Built for brands that demand constant performance growth at scale.
Local Business or Start Up Package – Launch & Learn
Ideal for local businesses and early-stage companies or solo ventures launching their first paid media campaigns. This package provides foundational campaign setup, light optimization, and simple reporting—giving you traction without overwhelming overhead. Focused on learning fast, minimizing waste, and proving ROI early.
Lean Channel Strategy: Focused execution on one or two core platforms (typically Google Search and Meta). Targeting is basic but effective, using interest groups, keywords, and geographic cues.
Simple Creative Deployment: Launches with static creatives and a few copy variations. Designed for fast iteration and low production lift. Messaging is clear, direct, and CTA-forward.
Minimal Tracking, Maximum Clarity: Conversion tracking covers the essentials—form submissions, calls, or site actions. Just enough data to understand which campaigns are working without overcomplicating things.
Light Optimization Cycle: Ads are reviewed bi-weekly. Low-performing variations are paused, and budget is shifted to top performers. One to two pivots per month based on what the data says.
Budget-Conscious Scaling: Smart scaling approach prioritizes efficiency. Focus is on improving ROI, not increasing spend. Ideal for building a proven foundation before going bigger.
Clear, Lightweight Reporting: Monthly summary reports include topline KPIs, campaign notes, and one or two tactical recommendations to improve next month’s performance.
Foundational Strategic Support: Once-a-month strategist check-in via email or recorded video. Helps you stay on track, interpret data, and evolve campaign direction with confidence.
Small Business Package – Scale Smart
Created for growing businesses looking to increase ad performance without heavy overhead. We provide streamlined campaign execution, rotating creative, and foundational optimizations tailored to stretch every marketing dollar and support steady lead growth.
Core Channel Execution: Campaigns run on Google and Meta with simple bid strategy, clear pacing, and light targeting updates based on weekly performance data.
Lean Creative Rotation: Includes two ad formats (typically search + static image). Monthly refresh cycles help maintain engagement without inflating production cost.
Basic KPI Monitoring: Tracks essential metrics like CPC, CTR, and conversion rates. Insights are focused on campaign viability and identifying winning audience-ad combos.
Funnel Drop-Off Analysis: We review traffic paths and drop-off points monthly to provide page improvement suggestions and budget pivots that reduce wasted clicks.
Budget Efficiency Adjustments: Budgets are adjusted bi-weekly to remove underperforming ad sets and increase spend in areas generating qualified leads.
Simplified Reporting: Monthly summaries include key outcomes and a few priority metrics—ideal for small teams who want direction, not dashboards.
Light Strategic Support: Monthly recap via email or 15-minute call to keep your team in the loop and ensure we’re pushing toward business goals.
Medium-Sized Business Package – Expand & Optimize
Designed for established brands aiming to level up ad performance with smart strategy and structured refinement. We deliver full-spectrum campaign management across core channels with predictive planning, multi-format creative, and weekly optimizations tailored to your audience segments and growth trajectory.
Cross-Platform Campaign Execution: Ad campaigns run across Google, Meta, and LinkedIn with platform-specific pacing, daily bid monitoring, and structured rollout plans tied to campaign phases.
Multi-Format Creative Deployment: Includes short-form video, carousels, animated banners, and search ad copy. Creative assets are mapped to funnel stages for full-journey engagement and optimized performance per format.
Predictive KPI Benchmarking: KPIs like ROAS, CPL, and conversion lag are forecasted using industry benchmarks and previous data. Each platform has mapped growth targets and pacing recommendations per campaign objective.
Conversion Funnel Monitoring: Weekly analysis of performance by stage, including drop-off rates, engagement lag, and path completion. We refine segmentation and reposition creative to resolve leaks and boost throughput.
Budget Scaling & Allocation: Budget is shifted weekly based on saturation, performance velocity, and opportunity signals. Underperforming ad sets are paused and budget is redirected toward high-ROI segments.
Performance Reporting: Monthly reporting includes KPI tracking, key insights, and optimization notes. Our focus is on trend visibility, not vanity metrics—delivered in clean dashboards and short strategy briefs.
Strategic Coordination: Bi-weekly email check-ins or video syncs keep your team aligned on results, optimizations, and upcoming campaign adjustments.
Corporate Package – Max Impact
Built for companies aggressively scaling their paid media performance without the overhead of a full in-house team. We manage multi-platform campaigns with weekly optimizations, creative refreshes, advanced targeting, and hands-on strategic support. Designed to deliver consistent growth and measurable return in competitive environments.
Multi-Platform Campaign Management: Includes active oversight and optimization across Google, Meta, and LinkedIn. Platform-specific strategies are adapted weekly based on real-time data and market trends.
Creative Rotation & Testing: Ad creative is monitored for fatigue and refreshed proactively. We run regular A/B testing cycles focused on headlines, visuals, and CTA performance across primary formats.
Audience Growth & Retargeting: Leverage lookalike audiences, interest-based segmentation, and behavioral retargeting to expand reach and improve conversion quality. Audiences are refined every cycle.
Conversion Flow Optimization: Ad performance is aligned with top-funnel and mid-funnel goals. We track drop-offs and friction in the path to conversion and make targeted campaign adjustments accordingly.
Budget Optimization & Scaling: Weekly budget reallocations prioritize high-performing ad sets, minimize waste, and shift investment toward scalable opportunities.
Reporting & Tactical Insights: Includes monthly performance reports, KPI tracking dashboards, and insight briefs with strategic next steps. Adjustments are based on data, not gut checks.
Strategic Support: Bi-weekly check-ins with a lead strategist to review results, recommend pivots, and align campaign output with business objectives.
Enterprise Package – Own the Competitive Landscape
Enterprise-level paid ad campaign management focused on ongoing performance growth across all platforms. Our team continuously optimizes live campaigns, refreshes creative based on audience response, reallocates budget to top performers, and delivers high-impact reporting. Designed for companies seeking consistent, measurable ROI from a data-driven performance partner.
Cross-Platform Optimization: Campaigns are actively managed across Google, Meta, LinkedIn, YouTube, and programmatic networks. Bids, budgets, and targeting are refined weekly based on platform insights and attribution data.
Creative Iteration & Testing: Ad creatives and copy are updated regularly to combat fatigue, match seasonal intent, and improve engagement. A/B and multivariate testing cycles are prioritized based on performance signals.
Audience Expansion & Retargeting: We scale campaigns through lookalike modeling, audience segmentation, and retargeting strategies across funnel stages. Audiences are adjusted dynamically based on conversion data.
CRO-Aligned Campaign Adjustments: Live ad data is reviewed in tandem with landing page performance. We identify conversion friction points and provide actionable insights to improve downstream performance.
Real-Time Budget Reallocation: Budgets are shifted between campaigns and platforms based on ROAS, cost per lead/sale, and audience saturation to maximize efficiency and ROI.
Reporting & Strategic Insights: Weekly performance briefs and monthly executive dashboards provide visibility into results, trends, and next-step strategies. Calls or video syncs ensure alignment and accountability.
Dedicated Strategist Access: Your embedded strategist serves as a hands-on partner, proactively driving campaign performance and coordinating with your internal team to hit KPIs.
