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Content Audit
Existing Content Audit including primary keywords, secondary keywords, tertiary keywords and collocations
✕
Content Audit Packages: Each Includes SEO, Paid Ads, Social Media, & SMM Content Assessments
$100/Page
Reviews
Audit of website’s SEO content using Screaming Frog, Ahrefs/SEMrush, Google Analytics, and ContentKing; user experience via Hotjar, Google Lighthouse, and ContentSquare; content performance through Google Analytics, Dynatrace, and Looker Studio;
and competitor content with SEMrush/Ahrefs, BuzzSumo, and SimilarWeb.
*A content audit requires a competitor research report and a keyword research report.
*A content audit requires a competitor research report and a keyword research report.
- 50 Pages Audited, Updated, & Indexed
$500
- 100 Pages
$1,000
- 150 Pages
$1,500
- 200 Pages
$2,000
- 300 Pages
$3,000
- 500 Pages
$5,000
- 1,000 Pages
$10,000
Guide to Existing Content Audit & Updates
| Landing Pages & Organic Content | Priority |
|---|---|
| Non-User-Intent-Targeting Content | High |
| Non-Competitive Content | High |
| Non-Evergreen | High |
| Poor On-Page SEO | Medium |
| Low Engagement Metrics | Medium |
| Algorithm Changes | Medium |
Content Audit Packages
- Starter Package
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SEO Content Audit: Basic keyword identification using tools like SEMrush and Google Keyword Planner. Focus on high-value keywords with balanced search volume and competition.
Competitor Research Report: Analyze up to three competitors’ top-performing content and keywords using SEMrush and Ahrefs.
Content Audit: Assess existing content performance for traffic and engagement, identifying basic content gaps. Organize content into ‘Keep As Is,’ ‘Update,’ or ‘Remove.’
Content Planning & Strategy: Create a simple content plan based on audit findings, with basic content formats and a publication schedule. - Growth Package
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SEO Content Audit: Expanded keyword research using tools like SEMrush, Ahrefs, and Moz. Focus on keywords with long-tail potential for higher conversions.
Competitor Research Report: In-depth analysis of up to five competitors’ content, keyword strategy, and backlink profiles.
Content Audit: Comprehensive evaluation of content performance metrics, including traffic, conversions, and backlinks. Identify content gaps and assess content quality.
Content Planning & Strategy: Develop a detailed content plan, including formats like blog posts, infographics, and a publication schedule aligned with SEO goals. - Professional Package
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SEO Content Audit: Comprehensive keyword analysis, including long-tail keywords and high-conversion terms. Use tools like SEMrush, Moz, and Clearscope.
Competitor Research Report: Detailed research of up to seven competitors, including content format, keyword strategies, and backlink analysis.
Content Audit: Evaluate all content across the website using metrics like organic traffic, engagement, and conversion rates. Identify quality issues and content gaps.
Content Planning & Strategy: Create a full content strategy, with goals for increased traffic and engagement. Plan for content types (e.g., blogs, videos) and detailed publishing schedules. - Premium Package
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SEO Content Audit: Full-scale SEO content audit using advanced tools like SEMrush, Ahrefs, and Clearscope. Identify opportunities for optimization and new content creation.
Competitor Research Report: Exhaustive competitor analysis, covering keyword strategies, backlink profiles, and top-performing content formats for up to 10 competitors.
Content Audit: Extensive review of all existing content, categorizing into ‘Keep As Is,’ ‘Update,’ ‘Consolidate,’ or ‘Remove.’ Use advanced metrics to assess performance.
Content Planning & Strategy: Craft a comprehensive content strategy with goals for traffic, conversion, and engagement. Plan various content formats and advanced publishing schedules. - Enterprise Package
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SEO Content Audit: Tailored keyword research and analysis with a focus on enterprise-level SEO using tools like SEMrush, Ahrefs, and Clearscope.
Competitor Research Report: In-depth competitor analysis for enterprise-level businesses, identifying high-performing content, keywords, and advanced backlink strategies.
Content Audit: Full-scale content audit, including SEO, Paid Ads, Social Media, and SMM assessments. Identify gaps, performance issues, and opportunities for enterprise growth.
Content Planning & Strategy: Develop an integrated content strategy, aligned with business objectives. Create high-end content formats (e.g., videos, whitepapers) and a long-term content calendar.
Reviews
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Overview
Content update packages outline a comprehensive process for improving your website's content. The first step in conducting existing content audits is compiling a
company-and-competitor keyword bank by cross-referencing your keyword bank against the keywords for which your competitors rank.
Next is the evaluation of your existing content's
performance and identifying gaps. Then comes the development of a strategy outlining goals, formats, and a publication schedule.
The package then focuses on content creation and optimization, ensuring content is SEO-friendly and meets high-quality standards. Finally, audits address
content promotion and distribution, including social media scheduling and engagement strategies.
Performance tracking and analysis are integrated throughout the
process to measure the effectiveness of the updates and inform future improvements.
Anatomy of Existing Content Update
- SEO Content Audit
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Identify Relevant Keywords: Use tools like SEMrush, Ahrefs, Google Keyword Planner, and Moz. Focus on keywords with value,
a balance of search volume and competition. Identify long-tail keywords that are more specific and have a higher conversion potential.
Competitor Research Report: Analyze competitors using SEMrush, Ahrefs, BuzzSumo, and SpyFu. Identify the top-performing content of your competitors. Evaluate the keywords they are targeting, the length and format of their content, and their backlink profiles.
- Content Audit
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Identify Existing Content: Compile a list of all the content on your site. You can use tools like SEMrush, Screaming Frog, and Google Analytics.
Evaluate Performance: Assess the performance of existing content using metrics like traffic, engagement, conversion rates, and backlinks. Google Analytics, SEMrush, and Ahrefs can help with this.
Identify Content Gaps: Determine which topics or keywords are missing from current content. SEMrush’s Content Gap Analysis tool can be useful here.
Assess Content Quality: Check for outdated information, broken links, readability, and overall content quality. Tools like Grammarly, Hemingway App, and Copyscape can assist with this.
Categorize Content: Group content into categories like ‘Keep As Is,’ ‘Update,’ ‘Consolidate,’ or ‘Remove.’
- Content Planning & Strategy
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Create a content plan based on audit, keyword research, and competitor analysis.
Define the goals for new or updated content (e.g., increased traffic, higher engagement, better conversions).
Plan content formats (e.g., blog posts, videos, infographics) and the publication schedule.
- Content Creation & Optimization
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Create or update content based on your plan.
Ensure content is optimized for SEO with proper use of keywords, meta tags, headers, internal linking, and alt text for images.
Use tools like Yoast SEO (for WordPress), Clearscope, and Surfer SEO to optimize content.
- Content Promotion & Distribution
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Schedule social media publication using Buffer, Hootsuite, or Sprout Social.
Optimize content using tools like Content Harmony, Surfer SEO, SEMRush, Yoast SEO (for WordPress), and Clearscope.
Publish content across various channels (social media, email newsletters, partnerships).
Engage with audience by responding to comments and encouraging shares, linking, and alt text for images.
- Performance Tracking & Analysis
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Monitor the performance, continuously, of updated content using Google Analytics, SEMrush, Ahrefs, and Google Search
Console.
Track metrics like organic traffic, bounce rate, time on page, and conversion rates. Use insights to refine and improve your content strategy over time.