Paid Ads Audience Research, Segmentation, and Targeting
Business Type
Type of Packages
Start Ups
Starter Package
Looking to Expand
Growth Package
Established Profitable
Professional Package
Major Player
Premium Package
Industry Dominant
Enterprise Package
Overview
These packages focus on the segmentation of your audience into tailored groups using detailed research and data analysis. The approach supports KPI alignment, message resonance testing, and conversion rate maximization.
Each package includes target audience segmentation, mapping users by behavior, intent, demographics, psychographics, and platform interaction.
The research insights guide media buying, messaging strategy, and creative tailoring across all major ad platforms.
Lastly, we provide market insights that guide strategic creative development and ensure the right message reaches the right group at the right time.
ANATOMY OF Research & Segmentation Packages
Basic Audience Insights Package
Audience Definition: Basic segmentation using platform data and demographic info.
Data Sources: Social media behavior, ad engagement, and third-party tools.
Targeting Output: Basic audience map with 2–3 segments.
Report Output: 1-page summary of key findings with ad implications.
Standard Audience Research Package
Audience Definition: Segmentation based on demographics, interests, and behaviors.
Data Sources: Multi-channel analytics, CRM exports, and heatmap engagement.
Targeting Output: 4–5 segments with tailored ad placement strategies.
Report Output: Insight deck with platform-specific targeting suggestions.
Advanced Audience Profiling Package
Audience Definition: In-depth profiling based on purchase behavior and funnel behavior.
Data Sources: Analytics tools, 1st-party data, lookalike modeling.
Targeting Output: 6+ advanced personas across funnel stages.
Report Output: Slide deck and custom charts for targeting across paid channels.
Premium Audience Strategy Package
Audience Definition: Micro-segmentation using cluster analysis, survey results, and conversion data.
Data Sources: CRM integrations, analytics platforms, predictive modeling.
Targeting Output: Dynamic audience clusters and channel-level bidding guidance.
Report Output: Full strategy brief with targeting playbooks.
Enterprise Audience Mastery Package
Audience Definition: Enterprise-level segmentation with real-time data feeds and AI refinement.
Data Sources: Full-stack integrations (GA4, Meta, CDPs, CRM), custom research panels.
Report Output: Executive reporting and API-based audience updates across all platforms.
Starter Package – Foundation Focus
This entry-level package establishes a foundational understanding of your target audience. We deliver one audience segment profile, including demographic and behavioral traits, and offer a light segmentation strategy for early testing. Ideal for newer brands defining their core market.
1 Audience Profile: We define a basic audience persona using limited but relevant signals (e.g., age, location, device usage), and translate it into usable marketing insights.
Light Segmentation Strategy: We divide your audience into two groups based on distinct attributes (e.g., interest or engagement) and propose testable campaign directions for each.
Basic Targeting Recommendations: Based on the segmentation, we provide platform-specific targeting guidelines and initial messaging suggestions to improve reach and relevance.
Growth Package – Audience Expansion
Designed for scaling brands, this package identifies two additional audience groups and enhances your segmentation framework. Great for advertisers wanting to test messaging across varied audience types.
3 Total Profiles: Builds on Starter with two more audience segments, based on psychographics, intent signals, or behavior data (e.g., retargeting traffic vs. cold outreach).
Segmentation by Funnel Stage: We assign each audience to a stage of the marketing funnel and create high-level messaging themes for each stage.
Targeting Grid: A visual matrix mapping profiles to ideal ad platforms, formats, and messaging goals, helping you launch more nuanced, segmented campaigns.
Professional Package – In-Depth Profiling
Meant for established brands, this package creates a deep segmentation plan across up to 5 audience types. It includes layered segmentation with intersectional analysis for targeting precision.
5 Detailed Audience Profiles: We deliver insights across multiple dimensions—demographics, values, lifestyle, and behavioral triggers—with visual persona summaries.
Intersectional Segmentation: We show where traits intersect (e.g., “Millennial entrepreneurs in urban areas interested in sustainability”) to uncover high-opportunity micro-segments.
Custom Messaging Blueprints: Each segment comes with specific copy and creative recommendations, with tone, CTA, and value prop tailored by audience.
Premium Package – Segmentation Intelligence
Built for advanced teams, this package uses advanced data inputs to develop a full segmentation and targeting plan. Includes a segmentation playbook, mapping insights to ad creative, placement, and lifecycle.
6+ Profiles with Psychographic Clustering: We use data (including platform analytics and audience insights) to group audiences based on shared motivations, values, and habits.
Segmentation Lifecycle Planning: For each segment, we define messaging and platform strategy across awareness, consideration, and conversion stages.
Segmentation Playbook: A full report with targeting, messaging, platform recs, KPI focus, and creative direction by audience group.
Enterprise Package – Market Mastery
This package offers full-spectrum segmentation powered by data science and CRM integrations. Audience targeting is refined in real-time using behavior-driven adjustments and omnichannel sync.
10+ Real-Time Segments: Built dynamically using pixel and CRM data, these segments update based on live user behavior and journey changes.
Omnichannel Targeting Framework: Connects audience targeting across paid search, paid social, programmatic display, and retargeting—all using unified segmentation logic.
Live Dashboard + Strategy Guide: Includes an executive dashboard for monitoring audience trends, performance by segment, and channel allocation, plus a monthly segmentation optimization roadmap.
