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Audience Research and Segmentation Packages
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*Requires ads strategy & paid ads campaign set up.
- Basic Audience Insights Package
$1,000
- Standard Audience Research Package
$2,500
- Advanced Audience Profiling Package
$5,000
- Premium Audience Strategy Package
$7,500
- Enterprise Audience Mastery Package
$10,000+
Guide to Audience Research & Segmentation
BUSINESS TYPE | RSRCH & SEG PACKAGE |
---|---|
Start Up eCommerce Business/Website | Basic or Standard |
Business w/ Non-Competative Paid Campaigns | Advanced Audience Profiling |
Plateaued Industry Player | Premium Audience Strategy |
Industry Leader in Competative Market | Enterprise Audience Mastery |
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Andy Dufresne - US
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Ellis Redding - UK
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Randal Stephens - CR
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Overview
Each audience research and segmentation package is crafted to provide businesses with deep insights into their target markets. These packages help identify and analyze key audience
segments across platforms such as Google, Facebook, YouTube, Instagram, X, LinkedIn, TikTok, and Pinterest, enabling more targeted and effective marketing strategies.
The research includes detailed demographic, psychographic, and behavioral analysis, ensuring a clear understanding of your audience’s preferences, interests, and purchasing patterns.
Each package delivers actionable insights that refine audience targeting and segmentation strategies, allowing businesses to develop personalized messaging that resonates with specific
customer groups, maximizing campaign effectiveness and ROI.
ANATOMY OF Strategy & Set Up Packages
- Basic Audience Insights Package
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Target Audience Identification: A basic overview of the target audience focusing on demographics (age, gender, location).
Segmentation: General segmentation into broad categories, such as age groups or geographic regions.
Explanation: This package is ideal for small businesses or startups that need a foundational understanding of their audience without deep customization.
- Standard Audience Research Package
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Target Audience Identification: In-depth analysis of demographics and an introduction to psychographics (interests, lifestyles).
Segmentation: More refined segmentation, including behavior-based groups (e.g., frequent buyers, first-time visitors).
Explanation: This package suits businesses looking to refine their audience understanding and target specific behaviors within broad demographic groups.
- Advanced Audience Profiling Package
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Target Audience Identification: Comprehensive analysis including detailed psychographics and behavioral patterns.
Segmentation: Advanced segmentation that includes interest-based groups and potential value segmentation (e.g., high-value customers).
Explanation: This package is designed for businesses that need a detailed understanding of their audience to tailor more effective campaigns and messaging.
- Premium Audience Strategy Package
-
Target Audience Identification: Full-spectrum audience analysis covering demographics, psychographics, behavior, and purchasing patterns.
Segmentation: Highly granular segmentation, including custom segments based on multi-dimensional criteria like buying behavior, life stage, and psychographic profiles.
Explanation: This package is ideal for companies that want to develop highly targeted marketing strategies with personalized messaging for each segment.
- Enterprise Audience Mastery Package
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Target Audience Identification: An exhaustive audience analysis that includes advanced predictive modeling and trend analysis.
Segmentation: Creation of micro-segments based on complex data sets and tailored for specific campaigns or products.
Explanation: This package is designed for large enterprises that require the most detailed audience insights for precision marketing and high ROI campaigns.