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Keyword Research: organic, paid, & social media
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*Keyword research reports require a competitor research report.
- 10 Primary Keywords Bank & Report
$250
- 30 Secondary Keywords Bank & Report
$500
- 90 Tertiary Keywords Bank & Report
$750
- Primary Secondary Package
$500
- Primary Secondary Tertiary Package
$750
- 10 Collocations Per Primary Keyword Bank
$150
- 10 Collocations Per Secondary Keyword Bank
$450
- 10 Collocations Per Tertiary Keyword Bank
$1,350
Guide to KW Research & Content Composition
Site, Ads, & Social Type | # of Pieces |
---|---|
New | 12 - 22 |
Non-Competitive | 6 - 12 |
Competitive | 2 - 6 |
Industry Leader | 1 - 2 |
Keyword Research & Development Packages
- Starter Package
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Goal Setting: Define objectives like increasing traffic or conversions and identify target audience demographics.
Initial Keyword List: Brainstorm and perform competitor analysis to generate a preliminary list of relevant keywords.
Keyword Tools: Use basic keyword research tools such as Google Keyword Planner to gather keyword data. - Growth Package
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Goal Setting: Set more advanced goals including boosting brand awareness, with detailed target audience analysis.
Initial Keyword List: Generate an expanded keyword list through competitor analysis and identify untapped opportunities.
Keyword Tools: Leverage tools like Ahrefs and SEMrush to gather data on search volume and keyword difficulty.
Long-Tail Keywords: Identify and prioritize long-tail keywords to target more specific user searches. - Professional Package
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Goal Setting: Develop sophisticated keyword strategies aligned with business growth and customer behavior insights.
Initial Keyword List: Conduct deep competitor analysis and identify keyword gaps that competitors are not targeting.
Keyword Tools: Use advanced tools like SEMrush, Ahrefs, and Moz to analyze search volume trends and competition.
Keyword Categorization: Categorize keywords based on intent—informational, navigational, or transactional.
Competitive Analysis: Perform in-depth SERP analysis to identify competitor weaknesses and content gaps. - Premium Package
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Goal Setting: Craft a highly targeted keyword strategy focusing on maximizing conversions and user engagement.
Initial Keyword List: Generate a comprehensive keyword list with competitor analysis, focusing on niche, high-potential opportunities.
Keyword Tools: Utilize enterprise-level tools like Ahrefs, SEMrush, and Moz to track seasonal trends and keyword shifts.
Long-Tail Keywords: Focus on long-tail keywords to capture specific, highly-targeted traffic with minimal competition.
Competitive Analysis: Perform advanced competitive analysis, identifying keyword opportunities where competitors underperform.
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Keyword Research Overview
Enhance your digital marketing strategy with philoSEOphy’s comprehensive keyword research, keyword bank development, and detailed keyword-use reports. Our approach begins with in-depth user-intent-targeting keyword research,
identifying the specific search intents driving your target audience. We then develop a robust keyword bank, categorizing keywords into various types, including brand-specific, short-tail, long-tail, broad-match, exact-match,
phrase-match, LSI (Latent Semantic Indexing), non-branded, transactional, informational, navigational, and geo-targeted variations.
This thorough process ensures that your content, ads, and social media efforts are optimized for maximum impact. Each keyword type is carefully analyzed to determine its potential to attract high-value traffic and convert leads into customers.
Our keyword-use reports provide actionable insights, guiding your content strategy to enhance search engine rankings, increase ad campaign effectiveness, and boost social media engagement.
PhiloSEOphy also offers content briefs that align with these keyword strategies, ensuring that your content resonates with your audience, meets their needs, and positions your brand as a market leader. Our cross-functional distribution methodology
integrates organic search, paid marketing, and social media platforms, driving consistent traffic across all channels. Stay ahead of the competition with philoSEOphy’s keyword research services, designed to keep your content relevant, engaging, and
profitable in today’s competitive digital landscape.
Research & Development Anatomy
- Keyword Research
-
Goal Setting: Define the objectives you aim to achieve, such as increasing traffic, boosting conversions, or enhancing brand awareness, and identify the demographics, interests, and behaviors of your target audience.
Initial Keyword List: Generate a list of potential keywords relevant to your business or niche through brainstorming and competitor analysis to identify potential opportunities.
Keyword Tools: Utilize tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz Keyword Explorer to gather data on search volume, keyword difficulty, and seasonal trends or changes in keyword popularity.
Long-Tail Keywords: Focus on longer, more specific keyword phrases that are less competitive but highly relevant, understanding the search intent behind these keywords, whether informational, navigational, or transactional.
Keyword Categorization: Focus on longer, more specific keyword phrases that are less competitive but highly relevant, understanding the search intent behind these keywords, whether informational, navigational, or transactional.
Competitive Analysis: Analyze the top-ranking pages for your target keywords through SERP analysis and identify areas where competitors are not meeting user needs to find content gaps. - Integrating Keyword Research with Content Development
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Mapping Keywords to Content: Align keywords with specific content pieces, identify and create content for keywords with high potential that lack quality content.
Content Refresh: Regularly update existing content to keep it relevant and optimized for new keywords.
User Experience: Focus on creating content that keeps users engaged and fulfills their search intent, and ensure easy navigation and access to related content on your site.