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Competitor Research
Audit of competitors' content, rankings, ads, social media, structured data, local SEO, site performance, & UX.
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Competitor Website & Content Research Report
$300 - $1,600
Reviews
Competitor research packages of 10 Elements including website performance (speed, UX, & UI), content and
keyword rankings (SERP, paid, and SMM), local SEO and structured data... Each report contains over 100 metrics.
- Your Company
$400
- You & Top 2 Competitors
$800
- You & Top 4 Competitors
$1,600
- You & Top 6 Competitors
$2,400
- You & Top 8 Competitors
$3,200
- You & Top 10 Competitors
$4,000
Guide to Competitive Research Report
| Biz Type | # Competitors |
|---|---|
| Start-Up Biz | 2 Comptrs |
| Small Biz | 6 Comptrs |
| Corp | 12 Comptrs |
| Industry Leader | 22 Comptrs |
Elements of Competitive Research
- Keyword Analysis
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Primary Keyword Targeting: Analyze user-intent keywords for which your competitors rank, identifying high-value opportunities for your business.
Keyword Gaps: Find keywords your competitors are targeting but your website is not, helping you close competitive gaps in search visibility. - Content Strategy Analysis
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Content Types: Analyze types of content your competitors produce, including blog posts, videos, infographics, and more.
Content Performance: Evaluate the success of your competitors' content strategies and identify areas where you can differentiate and outperform. - Website Structure & User Experience
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Website Design & Navigation: Analyze competitors' site design, navigation, and mobile responsiveness.
Site Architecture: Evaluate the efficiency of competitors' site architecture, including load speed, breadcrumbs, sitemaps, and robots.txt. - Backlink Profile & Site Authority
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Backlink Quantity & Quality: Analyze the number and quality of backlinks your competitors are receiving.
Backlink Sources: Identify the types of websites linking to your competitors and the strategies they use for acquiring backlinks. - SERP Performance
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Search Engine Ranking Performance: Analyze your competitors' SERP rankings for primary keywords.
Featured Snippets & Local Packs: Evaluate your competitors' visibility in search features like featured snippets, local packs, and more. - Social Media Presence
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Social Media Activity: Analyze competitors' social media presence, including engagement levels, types of content shared, and posting frequency.
Social SEO Integration: Review how competitors integrate social media with their SEO strategy for improved visibility. - Technical SEO
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Site Performance: Analyze competitors' site speed, SSL usage, and structured data implementation.
Technical Shortcomings: Identify areas where competitors' technical SEO could be improved and how you can outperform them. - Online Reputation & Reviews
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Review Site Analysis: Review competitors' online reputation by analyzing customer feedback and how reviews are managed.
Impact of Reviews on SEO: Assess how positive and negative reviews are impacting competitors' SEO performance. - PPC Advertising
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PPC Strategy Analysis: Identify if competitors are using PPC advertising and analyze the keywords they bid on.
Ad Copy & Strategy: Evaluate competitors' ad copy and how their PPC strategy supports organic search efforts. - Local SEO
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Google My Business Analysis: Assess competitors' performance in local search results by reviewing their Google My Business profiles.
Local Citations & NAP Consistency: Analyze the completeness and consistency of local citations and NAP (Name, Address, Phone Number) data across platforms.
Reviews
Andy Dufresne - US
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Ellis Redding - UK
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Randal Stephens - CR
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Overview
Gain a competitive edge with the most comprehensive SERP rankings competitors research report on the market.
Reports provide detailed analysis of your top online competitors. PhiloSEOphy's comprehensive analysis provides an in-depth look at your competitors' strategies and the current SERP landscape, enabling you to optimize your content and SEO efforts to achieve higher rankings and drive more organic traffic to your site.
By understanding the strengths and weaknesses of your competitors, you can develop a winning strategy that sets you apart and ensures long-term success in the ever-changing digital landscape.
Report Anatomy
- Keyword Analysis
- Primary, user-intent-targeting keywords for which your competition ranks
- Content Strategy
- Types of content your competitors produce (blog posts, videos, infographics, etc.).
- Website Structure and User Experience
- Competitors' site designs including: navigation, mobile responsiveness, page load speed, sitemaps, robots.txt breadcrumbs, site architecture and user experience.
- Competitors' backlink Profile & Site Authority
- Quantity and quality of backlinks, sources of backlinks and types of sites linking competitors, and backlink strategy.
- SERP Performance
- SERP Performance for primary keywords and visibility for different types of search results: featured snippets, local packs, etc.
- Social Media Presence
- Competitors' activity on social media platforms, engagement levels, types of content shared, frequency of posts, and how competitors integrate social media with overall SEO strategy.
- Technical SEO
- Competitors' use of SSL, site speed, and structured data and identification of technical shortcomings that could be affecting competitors' SEO performance.
- Online Reputation and Reviews
- Competitors' reputation on review sites and other online platforms by assessing customer feedback and how it is managed as well as impact of positive or negative reviews on their SEO.
- PPC Advertising
- Investigate if competitors are using pay-per-click advertising. If so, analyze keywords competitors bid on and ad copy used and consider how competitors' PPC strategy supports organic search efforts.
- Local SEO (if applicable)
- Assess competitors' performance in local search results by reviewing Google My Business listing for completeness and optimization and analyzing local citations and NAP (Name, Address, Phone Number) consistency."