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Ads Budgeting & Keyword Bidding Packages
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*A Budgeting and Bidding Report requires an Audience Research & Segmentation Report.
- Basic Budgeting & Bidding Package
$500
- Standard Budgeting & Bidding Package
$1,000
- Advanced Budgeting & Bidding Package
$2,000
- Premium Budgeting & Bidding Package
$4,000
- Enterprise Budgeting & Bidding Package
$8000
Guide to Budgeting & Bidding
| Name of Package | # of Ads & KWs |
|---|---|
| BASIC BUDGETING & BIDDING PACKAGE | 3 Ads, 15 Keywords |
| STANDARD BUDGETING & BIDDING PACKAGE | 5 Ads, 30 Keywords |
| ADVANCED BUDGETING & BIDDING PACKAGE | 8 Ads, 50 Keywords |
| PREMIUM BUDGETING & BIDDING PACKAGE | 12 Ads, 80 Keywords |
Reviews
Andy Dufresne - US
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Ellis Redding - UK
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Randal Stephens - CR
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Overview
Our paid marketing ads budgeting and keyword bidding package is designed to maximize your ad spend and drive optimal results. Each package includes a strategic allocation of your ad budget,
ensuring that every dollar is invested where it matters most.
Our team conducts thorough keyword research and bidding strategies to identify high-performing, cost-effective keywords that
align with your goals.
Additionally, we provide ongoing bid management and adjustments, keeping your campaigns competitive while minimizing unnecessary costs. To ensure full transparency,
we offer ongoing bid management and adjustments, so you always know how your ads are performing and where improvements can be made.
ANATOMY OF ADS BUDGETING & KEYWORD BIDDING
- BUDGET ALLOCATION
& OPTIMIZATION -
Strategic Planning: Develop a budget allocation strategy that aligns with your business goals, taking into account overall marketing objectives and specific ad campaign goals like conversions or awareness. Allocate spending across channels based on historical performance data, targeting high-performing keywords and ad sets for maximum return on investment.
Real-Time Adjustments: Continuously monitor ad performance and make real-time adjustments to budget distribution. Reallocate funds to higher-performing ads or underperforming areas that need a boost to maintain a balanced and efficient budget.
- KEYWORD RESEARCH
& TARGETING -
Intent-Driven Keyword Selection: Conduct in-depth keyword research using tools like SEMrush, Ahrefs, and Google Keyword Planner. Identify high-conversion, intent-focused keywords that balance search volume, competition, and cost per click (CPC). Segment keywords by relevance and bidding strategy to ensure optimal targeting for your ad campaigns.
Negative Keyword Optimization: Include negative keywords to filter out irrelevant traffic and prevent wasted ad spend. Refine and update negative keyword lists regularly to improve campaign efficiency and reduce unnecessary costs.
- BID MANAGEMENT & STRATEGY
-
Automated vs Manual Bidding: Evaluate the best bidding strategy for your campaigns—whether manual bids to maintain control or automated bidding through Google Ads or other platforms to optimize for conversions or clicks. Choose strategies like target CPA, maximize conversions, or target ROAS to align with specific goals.
Bid Adjustments & Fine-Tuning: Regularly analyze keyword and ad performance to make bid adjustments. Increase bids on high-performing keywords and reduce bids on underperforming ones. Apply bid modifiers for time of day, location, or device to improve precision targeting.
- PERFORMANCE MONITORING
& REPORTING -
Data-Driven Insights: Use platforms like Google Ads, Facebook Ads Manager, and third-party tools to track key performance metrics such as CPC, CTR, conversion rate, and ROAS. Set up custom dashboards to quickly assess performance and make data-driven decisions.
Optimization Based on Performance: Leverage campaign data to continuously refine budget allocation and bidding strategies. Run A/B tests to identify high-performing combinations of keywords, bids, and ad copy. Generate detailed reports that offer insights into campaign progress, allowing for adjustments that drive better results over time.
- CROSS-CHANNEL ALIGNMENT
-
Consistency Across Platforms: Ensure a cohesive strategy across all paid advertising platforms, from Google Ads to social media networks. Keep the messaging, targeting, and bidding strategies consistent to drive overall performance and brand recognition.
Synergistic Budgeting: Synchronize budgets across channels, allocating resources efficiently between search ads, display ads, social media ads, and remarketing efforts. Use cross-channel data insights to create a comprehensive paid marketing strategy that drives the best results across the board.