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Marketing Ads Campaigns Strategy & Platforms Set Up

Marketing Ads Campaign Strategy and Paid Ads Platforms Set Up

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Ads Platform Setup

Paid Ads Platform Set Up

$99 - $2,319

Establish KPIs, select channels – Google, Amazon, Facebook, LinkedIn, YouTube, Instagram, X, Microsoft, TiKTok, Pinterest, and Reddit Ads – creative development, and Campaigns & ads Platforms set up.

Package Options

Starter Package
$99
Growth Package
$218
Professional Package
$479
Premium Package
$1,054
Enterprise Package
$2,319

Guide to Paid Marketing Strategy & Set Up

Business Type	Type of Packages
Start Ups	Starter Package
Looking to Expand	Growth Package
Established Profitable	Professional Package
Major Player	Premium Package
Industry Dominant	Enterprise Package

Overview

Packages several key components. First, packages provide tailored goal setting for complex objectives, complete with detailed KPI analysis and ongoing reporting.

Second, packages include the selection of relevant platforms, ensuring cross-channel integration.

Third, packages offer custom creation of multiple ad formats, featuring high-end visuals and copy tailored to specific audience segments.

Lastly, packages encompass advanced ad group creation, a comprehensive keyword strategy, and flexible ad scheduling with real-time adjustments. This holistic approach ensures a robust and effective campaign structure.

ANATOMY OF Strategy & Set Up Packages

Starter Package: Goal Setting and KPIs: Basic goal setting for one primary objective (e.g., brand awareness) with KPIs limited to CTR and conversions.

Channel Selection: Selection of up to two platforms (e.g., Google Ads and Facebook Ads).

Creative Development: Creation of one ad format with basic messaging and visuals.

Campaign Structure: Simple ad group creation and basic ad scheduling for one campaign.
Growth Package: Goal Setting and KPIs: Expanded goal setting for up to two objectives (e.g., lead generation and conversions) with additional KPIs like CPA.

Channel Selection: Selection of up to three platforms, with basic cross-channel integration.

Creative Development: Creation of two ad formats with tailored messaging and visuals.

Campaign Structure: Detailed ad group creation, advanced keyword targeting, and customized ad scheduling.
Professional Package: Goal Setting and KPIs: Comprehensive goal setting for up to three objectives with full KPI tracking including ROAS.

Channel Selection: Selection of up to four platforms with full cross-channel integration.

Creative Development: Creation of three ad formats with high-quality messaging and visuals aligned with brand voice.

Campaign Structure: Comprehensive ad group creation, advanced keyword segmentation, and strategic ad scheduling across multiple campaigns.
Premium Package: Goal Setting and KPIs: Full-service goal setting for multiple objectives with custom KPIs and reporting.

Channel Selection: Selection of up to five platforms with enhanced cross-channel integration and optimization.

Creative Development: Creation of four ad formats with premium messaging and custom visuals.

Campaign Structure: Detailed ad group creation, extensive keyword research, and dynamic ad scheduling.
Enterprise Package: Goal Setting and KPIs: Tailored goal setting for complex objectives with detailed KPI analysis and ongoing reporting.

Channel Selection: Selection of all relevant platforms with enterprise-level cross-channel integration.

Creative Development: Custom creation of multiple ad formats with high-end visuals and copy tailored to specific audience segments.

Campaign Structure: Advanced ad group creation, comprehensive keyword strategy, and flexible ad scheduling with real-time adjustments.

Starter Package – Launch & Learn

This entry-level package gets your paid strategy off the ground with a clear objective, smart creative, and measurable outcomes. We’ll build two ad formats tailored to your top channels, run a lightweight A/B test on key messaging, and provide one week of monitoring with a single round of optimizations. Perfect for early-stage brands looking to move fast, test, and grow with clarity.

2 Ad Formats (e.g., Search + Display, or Video + Image): We design two distinct ad types that match your chosen platforms—such as Google Search and Display, or Facebook Video and Image ads. This dual-format approach increases your visibility and gives you a more well-rounded entry into paid media. We adapt visuals and copy to each format’s best practices, keeping your brand message cohesive. All creative is aligned with your primary goal—whether it’s awareness, traffic, or conversions.

Very Light A/B Test Variant (e.g., Headline Test): We run a basic A/B variant to test messaging impact, typically by switching out a key headline or call to action. This gives you immediate feedback on what resonates without overcomplicating the launch. It's a lean, insight-driven test that requires no additional budget or design time. Results are summarized after your campaign’s first run so you can apply the insight moving forward.

1-Week Monitoring & One-Time Optimization: After launch, we monitor your campaign for one full week to ensure everything runs smoothly and catches early issues. At the end of the week, we review performance and make one round of updates to improve CTR, targeting, or ad delivery. This includes tweaks like bid adjustments, copy edits, or audience refinements. You’ll receive a short summary report outlining what we changed and why.

Growth Package – Scale Smart

Designed for growing brands, this package builds on the Starter Package with additional creative, extended testing, and 2-week optimization. You’ll receive three tailored ad formats, a strategic A/B test with audience splits, and twice-weekly optimizations. Ideal for businesses scaling budget while learning what converts.

3 Ad Formats (e.g., Video, Image, Carousel): These are tailored for your top-performing platforms. Messaging and creative are adjusted per format to maintain consistency while testing different creative appeals and engagement types.

Segmented A/B Testing: Two ad sets targeting unique audience segments test messaging impact by region, interest, or funnel stage. This increases insight quality and informs retargeting strategies.

2-Week Performance Optimization: Includes mid-flight adjustments such as bid tuning, copy rewrites, and targeting refinement—ensuring learnings are implemented rapidly within campaign lifespan.

Professional Package – Expand & Optimize

Targeting established brands, this package delivers fully customized multi-format creative, cross-platform strategy, and structured optimization. We use segmentation, predictive KPIs, and strategic rollout planning to drive exponential ROI.

4 Multi-Format Creatives: Includes short-form video, carousels, animated banners, and search. All content follows a storytelling arc matched to the user’s funnel stage for multi-touch engagement.

Predictive KPIs & Strategy Mapping: KPIs like ROAS, CPL, and conversion lag are mapped using industry benchmarks and past performance. We set improvement goals per channel with forecasted growth paths.

3-Week Optimization & Funnel Evolution: Monitoring includes adjustments based on drop-off patterns, engagement lag, and channel saturation—fine-tuning ad group pacing and reallocating spend for maximum ROI.

Premium Package – Max Impact

Made for major players ready to dominate their vertical. Full-stack campaign setup with advanced analytics, real-time bidding optimization, creative sequencing, and granular segmentation—plus 4x formats and 4-week optimization runway.

Cross-Channel Narrative Sequencing: Each ad format contributes to a broader campaign story, evolving across platforms using retargeting layers and adaptive visuals. Great for guiding prospects through multi-stage buying processes.

Real-Time Bidding Adjustments: We monitor in near real-time and adjust bids per ad group based on time-of-day, engagement rates, and competitive spend spikes.

4-Week Intensive Optimization: Includes performance tuning twice per week, creative refresh cycles, and weekly analytics briefings focused on improving cost per result across segments.

Enterprise Package – Own the Market

Custom-built campaigns spanning all relevant channels with data-driven targeting, full-funnel strategy, and multi-touchpoint optimization. Creative and placement dynamically adapt to real-time performance. Includes executive reporting and access to top-tier platforms.

6 Format Creative Ecosystem: Campaigns include display, search, video, interactive, stories, and shoppable content. Creative adapts based on user interaction history and progression through the sales funnel.

Full-Funnel Automation & Data Sync: Platforms like Google, Meta, and LinkedIn are connected via API to your CRM, enabling real-time segment adjustments based on behavior and campaign responses.

Executive-Level Optimization & Reporting: Weekly summaries with executive dashboards, deep dive trend reports, and budget reallocation modeling. Performance is maximized at both the micro (ad group) and macro (channel) levels.

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