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Ads Strategy & Paid Ads Campaign Set Up
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*Ad Strategy & Paid Ads Campaigns Set Up requires an Audience Research & Segmentation Report and a Budgeting and Bidding Report.
- Starter Package
$2,500
- Growth Package
$5,000
- Professional Package
$7,500
- Premium Package
$10,000
- Enterprise Package
$15,000
Guide to Paid Marketing Strategy & Set Up
| Business Type | Type of Packages |
|---|---|
| Start Ups | Starter Package |
| Looking to Expand | Growth Package |
| Established Profitable | Professional Package |
| Major Player | Premium Package |
| Industry Dominant | Enterprise Package |
Reviews
Andy Dufresne - US
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Ellis Redding - UK
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Randal Stephens - CR
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Overview
Packages several key components. First, packages provide tailored goal setting for complex objectives, complete with detailed KPI analysis and
ongoing reporting.
Second, packages include the selection of relevant platforms, ensuring cross-channel integration.
Third, packages offer
custom creation of multiple ad formats, featuring high-end visuals and copy tailored to specific audience segments.
Lastly, packages encompass advanced
ad group creation, a comprehensive keyword strategy, and flexible ad scheduling with real-time adjustments. This holistic approach ensures a robust
and effective campaign structure.
ANATOMY OF Strategy & Set Up Packages
- Starter Package
-
Goal Setting and KPIs: Basic goal setting for one primary objective (e.g., brand awareness) with KPIs limited to CTR and conversions.
Channel Selection: Selection of up to two platforms (e.g., Google Ads and Facebook Ads).
Creative Development: Creation of one ad format with basic messaging and visuals.
Campaign Structure: Simple ad group creation and basic ad scheduling for one campaign.
- Growth Package
-
Goal Setting and KPIs: Expanded goal setting for up to two objectives (e.g., lead generation and conversions) with additional KPIs like CPA.
Channel Selection: Selection of up to three platforms, with basic cross-channel integration.
Creative Development: Creation of two ad formats with tailored messaging and visuals.
Campaign Structure: Detailed ad group creation, advanced keyword targeting, and customized ad scheduling.
- Professional Package
-
Goal Setting and KPIs: Comprehensive goal setting for up to three objectives with full KPI tracking including ROAS.
Channel Selection: Selection of up to four platforms with full cross-channel integration.
Creative Development: Creation of three ad formats with high-quality messaging and visuals aligned with brand voice.
Campaign Structure: Comprehensive ad group creation, advanced keyword segmentation, and strategic ad scheduling across multiple campaigns.
- Premium Package
-
Goal Setting and KPIs: Full-service goal setting for multiple objectives with custom KPIs and reporting.
Channel Selection: Selection of up to five platforms with enhanced cross-channel integration and optimization.
Creative Development: Creation of four ad formats with premium messaging and custom visuals.
Campaign Structure: Detailed ad group creation, extensive keyword research, and dynamic ad scheduling.
- Enterprise Package
-
Goal Setting and KPIs: Tailored goal setting for complex objectives with detailed KPI analysis and ongoing reporting.
Channel Selection: Selection of all relevant platforms with enterprise-level cross-channel integration.
Creative Development: Custom creation of multiple ad formats with high-end visuals and copy tailored to specific audience segments.
Campaign Structure: Advanced ad group creation, comprehensive keyword strategy, and flexible ad scheduling with real-time adjustments.