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Paid Ads & Marketing Audit
Audit of paid marketing campaigns that includes performance review, group structure, quality score analysis, copy efeectiveness, conversion tracking setup, & ad extensions.
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Audit of Existing Paid Ads – Search Engines & Social Media Marketing
$500 - $5,000
Reviews
Review and analyze campaign performance across channels – Google, Amazon, Facebook, LinkedIn, YouTube, Instagram, X, Microsoft, TikTok, Pinterest, and Reddit Ads – including , ad copy effectiveness, targeting accuracy, and budget allocation, providing detailed insights and actionable recommendations for optimization.
*A campaigns audit requires an Audience Research & Segmentation Report and a Budgeting and Bidding Report.
*A campaigns audit requires an Audience Research & Segmentation Report and a Budgeting and Bidding Report.
- 3 Campaigns, 5 Ads/Campaign (15 ads)
$500
- 4 Campaigns, 10 Ads/Campaign (40 ads)
$1,000
- 7 Campaigns, 15 Ads/Campaign (105 ads)
$2,000
- 11 Campaigns, 20 Ads/Campaign (220 ads)
$3,500
- 16 Campaigns, 30 Ads/Campaign (480 ads)
$5,000
Guide to Ads Campaign Audit
| Monthly Ads Budget | Package |
|---|---|
| $5,000 or less | Basic Audit Package |
| $5,000 to $15,000 | Standard Audit Package |
| $15,000 to $30,000 | Advanced Audit Package |
| $30,000 to $50,0000 | Premium Audit Package |
| $50,000+ | Enterprise Audit Package |
Reviews
Andy Dufresne - US
Purchase this product and provide a review and recieve 5% off your next purchase.
Ellis Redding - UK
Purchase this product and provide a review and recieve 5% off your next purchase.
Randal Stephens - CR
Purchase this product and provide a review and recieve 5% off your next purchase.
Overview
Each audit package is designed to provide a comprehensive review and analysis of your existing paid marketing campaigns across multiple platforms such as Google, Facebook,
YouTube, Instagram, X, LinkedIn, TikTok, and Pinterest.
We evaluate key performance metrics to ensure your campaigns are driving optimal results. Audits include an in-depth
review of your keyword targeting and bidding strategies, ad copy performance, targeting accuracy, and budget allocation.
The audit provides actionable recommendations to
enhance campaign efficiency, improve ROI, and reduce wasted ad spend, offering a strategic path toward optimization.
ANATOMY OF PAID ADS CAMPAIGNS AUDITS PACKAGES
- Keyword & Bidding Strategy Analysis
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Keyword Effectiveness: Evaluate the relevance and performance of keywords, ensuring alignment with business goals and audience intent. Analyze cost-per-click (CPC), click-through rates (CTR), and conversion rates.
Bidding Strategies: Examine bidding methods like manual CPC, target ROAS, or automated bidding to ensure efficiency. Identify opportunities to lower CPC without sacrificing performance.
- Ad Copy & Creative Performance
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Ad Copy Review: Assess headlines, descriptions, and calls-to-action for clarity, persuasiveness, and relevance to campaign objectives. Test ad copy for conversion potential and alignment with audience behavior.
Creative Execution: Evaluate visuals, imagery, and video used in campaigns for consistency with branding and audience engagement. Ensure creatives are optimized for various platforms (e.g., Facebook vs. YouTube).
- Targeting Accuracy & Segmentation
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Audience Segmentation: Analyze current audience targeting to ensure the correct demographic, behavioral, and interest-based segments are being reached.
Geographic & Behavioral Targeting: Review targeting by location, behavior, and device usage to enhance focus on high-value segments and increase relevance.
- Budget Allocation & Spend Efficiency
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Budget Analysis: Examine how ad budgets are allocated across channels and campaigns. Identify areas where over- or under-spending is occurring relative to performance.
Campaign Optimization: Provide recommendations on redistributing the budget to high-performing campaigns while reducing investment in underperforming ones.
- Cross-Platform Consistency & Strategy Alignment
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Channel Analysis: Evaluate performance consistency across different platforms (e.g., Google Ads vs. Facebook Ads), ensuring messaging aligns with the specific platform’s audience and intent.
Strategic Cohesion: Ensure that ad campaigns across search engines and social media support overarching marketing objectives and brand messaging.
- Tracking & Conversion Analysis
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Conversion Tracking Review: Check that conversion tracking pixels and event tags are correctly implemented, capturing all relevant actions (e.g., purchases, form fills).
Attribution & Reporting: Analyze attribution models to understand how different touchpoints contribute to conversions. Recommend improvements to ensure more accurate reporting of campaign effectiveness.
- A/B Testing Opportunities
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Creative & Copy Testing: Review the current state of A/B tests and identify additional areas where testing could improve performance, such as testing different CTAs, landing pages, or creative formats.
Audience Testing: Ensure that ad campaigns across search engines and social media support overarching marketing objectives and brand messaging.
- Cross-Platform Consistency & Strategy Alignment
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Channel Analysis: Evaluate performance consistency across different platforms (e.g., Google Ads vs. Facebook Ads), ensuring messaging aligns with the specific platform’s audience and intent.
Strategic Cohesion: Ensure that ad campaigns across search engines and social media support overarching marketing objectives and brand messaging.
- Tracking & Conversion Analysis
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Conversion Tracking Review: Check that conversion tracking pixels and event tags are correctly implemented, capturing all relevant actions (e.g., purchases, form fills).
Attribution & Reporting: Analyze attribution models to understand how different touchpoints contribute to conversions. Recommend improvements to ensure more accurate reporting of campaign effectiveness.
- A/B Testing Opportunities
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Creative & Copy Testing: Review the current state of A/B tests and identify additional areas where testing could improve performance, such as testing different CTAs, landing pages, or creative formats.
Audience Testing: Ensure that ad campaigns across search engines and social media support overarching marketing objectives and brand messaging.
- Performance Benchmarking
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Industry Comparison: Benchmark campaign performance against industry standards in terms of CTR, CPC, conversion rates, and ROI.
Goal Assessment: Evaluate how well campaigns meet initial goals and KPIs, providing insights into campaign effectiveness and areas for improvement.
- Ad Delivery & Frequency Cap Review
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Ad Frequency: Review the frequency of ad impressions to ensure audiences aren’t being overwhelmed (ad fatigue) while maintaining sufficient exposure.
Delivery Scheduling: Evaluate scheduling strategies to determine if ad delivery aligns with audience activity patterns.
- Ongoing Optimization Suggestions
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Continuous Improvements: Provide actionable insights for long-term campaign optimization, including regular bid adjustments, ad rotation, and refining keyword lists to ensure sustained campaign performance.
Budget Flexibility: Recommend dynamic budgeting strategies to adapt to market trends, audience behavior shifts, and seasonal demand changes.