Free Tests to Evaluate Marketers and Developers


These free tools will help you assess whether your marketer can market effectively and your developer can build a fast, optimized website. You can test their skills using the following steps.


Marketing Test 1: Page Load Speed


Page load speed is crucial for user experience and impacts SEO directly. Here's how you can check if your marketer prioritizes this important factor.

Instructions

  1. Go to [Google PageSpeed Insights](https://pagespeed.web.dev/).
  2. Enter the marketer’s website URL.
  3. Review the score and recommendations provided for both mobile and desktop performance.

Ensuring the page loads quickly is a critical indicator of a good marketer’s attention to the user experience and ranking potential.

Marketing Test 2: SEO Audit


Performing a basic SEO audit reveals if the marketer is following best practices for optimizing search engine visibility.

Instructions

  1. Go to [Ahrefs Free SEO Tools](https://ahrefs.com/webmaster-tools) or [Neil Patel’s Ubersuggest](https://neilpatel.com/ubersuggest/).
  2. Enter their website’s URL and run the audit.
  3. Check for critical SEO issues such as missing meta descriptions, broken links, and keyword optimization.

An SEO audit uncovers whether a marketer is implementing essential optimization strategies to improve search engine rankings.

Development Test 1: Web Accessibility Test


Web accessibility ensures your site can be used by people with disabilities. This is a critical aspect of good development practices.

Instructions

  1. Go to [WAVE Web Accessibility Tool](https://wave.webaim.org/).
  2. Enter the developer’s website URL and run the test.
  3. Review the errors or warnings related to accessibility issues such as missing alt text or improper form labels.

Ensuring your developer follows accessibility standards is essential for providing a positive experience for all users, including those with disabilities.

Development Test 2: HTML & CSS Validation


Checking for valid HTML and CSS ensures the code is clean and follows web standards, which can directly impact website performance and SEO.

Instructions

  1. Go to [W3C Markup Validation Service](https://validator.w3.org/).
  2. Enter the developer’s website URL and run the validator.
  3. Check for coding errors or warnings, and review the recommendations for improvement.

Valid HTML and CSS reflect a developer's attention to detail and understanding of coding standards, which results in better site performance.